Brand introduction
Our values
Brand & Marketing team
Brand introduction
Our mission is to reinvent Financial Services powered by data and AI. We achieve this by combining deep data expertise with an innovation mentality and a unique approach to data-led culture change to facilitate large-scale digital transformations.
We have worked with clients across the UK Financial Services landscape, facilitating transformation projects that create immediate value while simultaneously fostering an environment of data innovation to empower clients in a data-driven world.
We sit within the financial services practice of Accenture Applied intelligence and lead the direction for the strategy, delivery, culture and growth of the capability. We retain the agility of a start-up with the scale of a global leader.
The opportunity and scope of data-driven reinvention in financial services is vast and Mudano is at the heart of it.
Our Big Hairy Audacious Goal (BHAG) Mudano is Accenture's Financial Services data driven reinvention business Our mission is to build the future of Financial Services powered by data and AI – an industry reinvented to meet the needs of a changing world where AI drives every process, service and decision and improves every outcome.
Our values Our values support our vision and shape our culture. They guide our decisions, reflect our beliefs and are lived by Mudano people every day. Every single one of our people are shining examples of how we live and breathe our values every day. The values that guide us today are the values that got us moving in the first place.

1. TBC
2. TBC
3. TBC
4. TBC
5. TBC
Brand & Marketing team The brand and marketing function operates across the business and focuses on brand strategy and development, increasing brand awareness internally and externally, managing the website and social media channels, supporting recruitment, bringing our values to life as well as being the brand guardians and ensuring quality and consistency across the design output.