BRAND IDENTITY
Master brand
Logo variations
Logo spacing
Logo placement
Minimum sizing
Proportions
Do's & Dont's
Favicons
Logos
Master brand
The logo was designed to communicate our 'no waste' philosophy, with unnecessary strokes removed. The logo is based on the font Raleway Regular but has been adjusted by hand to its current form.
Logo variations
There are two versions of our logo, a primary version, and a secondary version. The primary logo should be used in the majority of cases. Both versions have a positive and reversed option to use within your design.
Primary logo
Secondary logo - very specific uses such as on company website
All black - only to be used when colour options unavailable
The logo can be used reversed out of black or a Mudano colour or image. However care must be taken to select an image with an uncluttered area to ensure suitable contrast legibility. See below.
Logo spacing
The Mudano logo and Mudano mark should always be surrounded by a minimum area of space. A margin of clear space equivalent to the height and width of one Mudano M is drawn around the logo to create the invisible boundary.
Logo placement
Introduction Slides
The logo must be placed in the centre of the page - sizing proportions are explained under the proportion section below.
PowerPoint The logo must be placed in the bottom right hand corner. A margin of clear space equivalent to the height and width of two Mudano Ms is drawn around the logo to create the invisible boundary. Sizing proportions are explained in the proportions section below.
PowerPoint The logo must be placed in the bottom right hand corner. A margin of clear space equivalent to the height and width of two Mudano Ms is drawn around the logo to create the invisible boundary. Sizing proportions are explained in the proportions section below.
Dashboards
The logo must be placed in the top left corner. A margin of clear space equivalent to the height and width of two Mudano Ms is drawn around the logo to create the invisible boundary. Sizing proportions are explained in the proportions section below.
Minimum logo sizing
Master logo
This logo should not be smaller than 70px (digital) or 25mm (print).
Proportions
See the below demonstrations to see how to calculate logo proportions on your page.
Introductions Slides
When using an introduction slide - you should be able to fit three Mudano logos horizontally.
PowerPoint
For powerpoint slides - the logo is used on the bottom right. The correct measurement is seven logos
side-by-side in addition to the logo that will be visible.
Dashboards
The same logic for dashboards applies here, except that dashboard logo are used on the top left of the screen.
Don'ts
––––––––––––––––
Avoid the following: