The financial services industry is on the cusp of a great reimagining brought on by the maturation of digital technology, people and processes. This maturity coincides with new market trends and shifts. For the front-office, the promise of shifting market demands towards personalisation and a more immersive customer experience. For the back-office, there is an increased demand on resources due to large volumes of data, higher levels of risk due to financial complexity and improved financial crime threats. This changing landscape plays out across financial services from banking to insurance, through to wealth and asset management and capital markets.