One core foundation of the Obeya room principle is that it helps key personnel foster trust in the decision making process.  Obeya places decision-makers at the heart of data, whether that is the boardroom, the classroom or teams on the ground. Obeya can be used for teams to gain trust in data, understand where its application can provide the most value and act upon it.  By starting at board level, the Obeya concept can be used to foster a better culture of data within an organisation in order to reap the value of data-driven decision making. 

The data chain as it exists in a corporate environment can often go through multiple touchpoints in the form of different stakeholders and departments before it reaches key personnel i.e. the board. In this manner, there is often no golden source of truth in the data as everyone has a different take on what the data means for them and their departments as defined by their targets and goals.  The issue of data clarity is compounded when given data is usually lacking accompanying insight or presented flatly in formats which decision-makers may not immediately engage with. The Obeya room concept brings data to key personnel in a highly impactful, visual and experiential manner. They are encouraged to move, to touch, to collaborate, to question and to decide and are ultimately more engaged with the process as they become a direct part of it. Good data practices are driven due to the visibility of data by the board at an early stage. The scenario where data is diluted or distilled is averted due to the early convergence of data and decision-makers. The Obeya concept energises the experience of work and decision-making, underpinned by live data insights that ultimately brings about greater value into a data-led culture.