The experience of data can be a driver of business success The possibilities of data are boundless but you can’t just ‘do’ data. To drive true value from your data you need a combination of the right environment, procedures and technology in place. These together will enable you to create an experience of data, underpinned by data culture that can drive value for your organisation. The road to data maturity as an organisation is a journey but by maintaining a good data experience for your organisation through culture, technology, platforms and beyond you can realise truly begin to level up your data.